Customer Relationship Management systems, or CRM systems, are a key part of storing and using the data you collect on your customers. A CRM system tracks customer interactions, stores customer data, generates reports, and more. This system can be a powerful tool for many departments within your company. Your sales team, in particular, can benefit greatly from a CRM system. Here’s why.
Keep Customer Information Organized
Your sales team is the major point of contact between current and potential customers and your company. They are often the ones receiving orders, answering questions, and holding meetings with buyers. So, much of your data on customers and leads comes from your sales team’s interactions. With these interactions, come countless communications: texts, emails, voicemails, calls, memos, and more. In order to make use and keep track of the information gathered in these interactions, your sales team needs a way to keep everything organized. A CRM system can store all these records and keep them available to your sales team at the click of a mouse.
Turn Leads into Sales
A major part of the work your sales team does is attracting potential customers and turning leads to sales. In the process of garnering interest and building up trust with a prospective customer, information is key. This is because every interaction with the person brings in new information. And that information could mean the difference between making a sale and not. A CRM system stores all of that information and makes it available. So you don’t have to worry about being unaware of a concern the potential customer voiced in a phone call with your coworker. And prospective buyers won’t grow frustrated with having to repeat themselves when interacting with different members of your sales team.
Calendars and Time Management
Being able to schedule calls, host meetings, and know all due dates at the touch of a button is key for meeting sales obligations. Luckily, many CRM systems have built-in calendar and time management software that helps reps stay on top of their calendar. On many CRM systems, you can use the calendar and meeting functions for both clients and internal discussions as well. With the scheduling capabilities of a CRM system, you won’t miss follow-ups and meetings, costing you sales.
For an organized, effective sales team, many companies turn to CRM systems. If you want all these functions and more, the Network Ninjas have created a tool that will help you get where you want to be. The Network Ninjas CRM tool is available to all sizes of businesses, from solo entrepreneurs to massive companies with dozens of sales reps. If you’re interested in a CRM system for your business, contact the Network Ninjas today.